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Hachette Partworks
Hachette Partworks produce high-quality children’s books for their Disney Wonderful World of Reading collection. They are a subsidiary of Hachette Livre, which has been in publishing since 1826.
“Core Contact's experience in handling subscription management has been demonstrated in the effective way we have gained new subscriptions on our current campaign. We have seen the best subscription results this year due to their commitment to continuously improving their service to suit our products.”
Florian Finot
Marketing manager, Hachette Partworks Book Clubs
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Core Contact’s subscription marketing campaigns for Hachette Partworks have produced steadily increasing results that continue to grow with each campaign. Through in-depth analysis of subscription data, Hachette Partworks is able to support subscription growth in its collections more dynamically than many other well-known publishers.

Since 2013, Newhall's telemarketing team, Core Contact, has undertaken a number of campaigns for the company:
  • Managing prospect data effectively to maximise contact rates
  • Driving new subscription sales
  • Managing and adjusting targets daily as required by client requirements to ensure data penetration is the highest possible
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