Core Contact’s subscription marketing campaigns for Hachette Partworks have produced steadily increasing results that continue to grow with each campaign. Through in-depth analysis of subscription data, Hachette Partworks is able to support subscription growth in its collections more dynamically than many other well-known publishers.
Since 2013, Newhall's telemarketing team, Core Contact, has undertaken a number of campaigns for the company:
- Managing prospect data effectively to maximise contact rates
- Driving new subscription sales
- Managing and adjusting targets daily as required by client requirements to ensure data penetration is the highest possible