is the UK’s largest home delivery wine merchant, with more than 450,000
active customers. Established in 1969, the business offers 1,500 wines
ranging from £5 to £1,500 a bottle to a diverse customer base.
“The Core team’s ability to reconnect with our previous customers and their commitment to our objectives has played a significant role in the success of our marketing activity over the past 12 months.”
Core Contact works closely with Direct Wines to re-establish previous customer accounts that have lapsed for varying lengths of time. Our understanding of Direct Wines’ customers supports their position as the number one direct wine supplier in the UK.
The Direct Wines campaign includes:
Reactivating customers from the client’s lapsed base
Prioritising data segments to maximise contact rates, depending on customer and client profitability
Supplying campaign data to the client three times a day to maintain campaign efficiency and the ability to respond rapidly to opportunities within the live campaign