Newhall Publishing was appointed in March 2019 to work with Harry Hall to develop a bi-annual lifestyle magazine for members of their One Club. This hugely successful equestrian online clothing business has spent the last two years building a community of like-minded members who share a passion for horses and enjoy access to exclusive benefits and offers.
With the membership currently standing at 14,000 and growing at a rate of 1,000 new members every month, Harry Hall and Newhall recognised the potential to create an in-print publication that would provide relevant editorial to create further engagement for the members. This was part of a strategy to move away from a conventional catalogue to a magazine that would add additional value to membership.
Harry Hall’s website has a strong identity with clearly defined colour palette. Newhall has taken this as the starting point for the design of the magazine. We have created different design styles for editorial features and advertising features so they remain distinct but have ensured that all retain the Harry Hall identity. One Club magazine is a 52-page perfect-bound high-quality publication that will be available in the spring and autumn of each year.
To find out more about our work with Harry Hall, please contact our Commercial Director Richard Woolliams either via email at firstname.lastname@example.org
or give him a call on 07903 700 485.
“The team at Newhall Publishing made a big project enjoyable, they kept us on track and to time. The end result– a superb first edition of our new magazine. Soon after the magazine arrived with our customers, our sales and web traffic increased. Then the cherry on top – our renewal rates, which are already high, increased too. We are so looking forward to the next edition of the Harry Hall One Club magazine.”
Sales and Marketing Director, Harry Hall