Working with Harry Hall to develop a bi-annual lifestyle magazine for members of their One Club
Newhall Publishing is delighted to have been appointed to work with Harry Hall to develop a bi-annual lifestyle magazine for members of their One Club. This hugely successful equestrian online clothing business has spent the last two years building a community of like-minded members who share a passion for horses and enjoy access to exclusive benefits and offers.
With the membership currently standing at 14,000 and growing at a rate of 1,000 new members every month, Harry Hall and Newhall recognised the potential to create an in-print publication that would provide relevant editorial to create further engagement for the members. This was part of a strategy to move away from a conventional catalogue to a magazine that would add additional value to membership.
Harry Hall’s website has a strong identity with clearly defined colour palette. Newhall has taken this as the starting point for the design of the magazine. We have created different design styles for editorial features and advertising features so they remain distinct but have ensured that all retain the Harry Hall identity. One Club magazine is a 52-page perfect-bound high-quality publication that will be available in the spring and autumn of each year.
The magazine contains a mixture of editorial content, Harry Hall product features, Harry Hall house ads and display advertising that has been sold by Newhall’s media sales team.
Contact details and further information are available in the media pack.